I design intuitive and impactful digital experiences that users love ♡.
I lead creative teams to deliver innovative solutions with precision and purpose ✧˖°.
I transform ideas into scalable digital products that drive business growth .
Selected projects
01 / Itunu App 1.0
Itunu is a digital tool that provides access to mental healthcare services through one-on-one text-based sessions with counsellors.
02 / GoVote
GoVote is an initiative aimed at enlightening Nigerians about the voter registration process for the country’s General Elections and encouraging their active participation.
03 / Guardian News Site Redesign
The Guardian Nigeria is a prominent Nigerian newspaper and online news platform that provides news coverage, analysis, and commentary on various topics, including politics, business, technology, health, and lifestyle.
04 / Design Sprint Case Study
This design sprint case study outlines the process and my role in the project for The Guardian in collaboration with FT Strategies.
My Process
I take a proactive UX approach to design. This means aligning with stakeholders on the reasoning behind our actions and prioritizing work based on the highest value for users, customers, or the business. My decisions are informed by empirical research, ensuring that each design choice is data-driven and impactful
My Principles
Excellence Over Perfection
I prioritize delivering high-quality solutions that meet user and business needs over obsessing with perfection. Iteration is key, and continuous improvement allows for quicker, more impactful results.
Human-Centered
My designs are rooted in empathy and understanding of the users’ real needs, behaviors, and challenges. I create solutions that resonate emotionally and functionally, ensuring a seamless user experience.
Process-Oriented
I focus on a well-defined, iterative design process that includes research, prototyping, testing, and refinement. This ensures that every step of the design journey is deliberate and leads to meaningful outcomes.
Experience
Symphony Solutions
Lead UIUX Designer
2022 - Present
CcHUB Design Lab
Senior UIUX Designer
2021 - 2024
Guardian Nigeria
Product Designer
2020 - 2021
Dropque
Co-founder & Product Lead
2016 - 2020
Entrepreneurship
Co-founded an interactive talent exchange platform leveraging AI - Dropque
Press:
Leadership
Design Lead
As a Design Lead, I drive the vision and execution of design strategies, ensuring alignment with business objectives and user needs.I have successfully led a globally distributed team of designers across 3 continents. I actively champion design thinking within the organization, fostering a collaborative environment where innovation thrives.
Workshops & Trainings
I facilitate interactive workshops and training sessions that equip teams with design thinking methodologies and practical tools. These sessions are designed to inspire creativity, improve processes, and drive user-centered outcomes.
Mentorship & Coaching
I mentor and coach aspiring designers and colleagues, providing guidance on skill development, career growth, and problem-solving. My goal is to empower others to reach their full potential by sharing insights and fostering a supportive learning environment.
Resources
Article
Designing a future with responsible AI: a guide for UI/UX designers
Design File
Figma animation
References
“Working with Yinka has been an exciting experience – from his work ethic to his attention to detail, laser focus on value, user-centeredness through empathy, and exemplary leadership qualities, he has been able to make a tremendous impact on projects we have worked on together, driving growth for the organization.”
Saheed Badru
Product Manager
“Yinka’s attention to detail and problem-solving skills have greatly improved our workflow. His focus on accessibility and user-centred design has led to impactful solutions. Assertive and resilient, Yinka consistently delivers results that benefit both the team and my own professional growth.”
Jesús Reyna
UI/UX Senior
“Yinka consistently delivered high-quality, user-centric designs that were both visually appealing and functional. He has a keen eye for detail and prioritizes user experience in every project. Collaborating with Yinka was a pleasure—he’s an excellent team player and seamlessly integrates feedback from stakeholders. His communication is clear and concise, even when explaining complex design concepts to non-designers. One standout project was the SAIL Innovation Lab website, where Yinka’s UI design played a key role in creating a visually engaging and highly functional site. His work significantly enhanced the lab’s digital presence, earning praise from both internal and external stakeholders.”
Michelle Uba
Programme and Project Manager
“Yinka consistently delivers high-quality UI/UX designs that directly address the challenges at hand. He collaborates effectively, involving all stakeholders—engineers, project managers, and clients—throughout the design process and thoughtfully incorporates their feedback. His communication is excellent; he is always responsive and ensures that his workflow is well-documented, preventing any miscommunication. When faced with challenges, Yinka is a proactive problem-solver, offering solutions or valuable resources. His reliable approach and unique workflow formula make him a standout contributor to any project.”
Kelly Gasasira Musonera
Lead Software Engineer